Giving Day Campaigns

Matched Giving and Donation Match Fundraising Events

A Giving Day is a 24-hour gamified matched giving or donation match fundraising event designed to bring together a community of new and current supporters to:

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Generate awareness.

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Acquire new donors.

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Raise money to support your work.

How it works


The major donor’s generous gift goes four times further with a 24 hour rush campaign. For every dollar the community donates, 2/3/4 matchers will each give a dollar. For example x4 a $25 donation will effectively be $100!


The fast pace and short time frame causes a rush of donations at one time, allowing you to concentrate your marketing message into action.

Pledge or donate

A pledge is only processed if the campaign reaches its goal, proving that the community backs this cause—it’s all or nothing. Donations on the other hand are paid no matter if the target is reached

Donor data acquisition

With the fast time frame and associated digital marketing campaign you can engage lapsed donors and acquire new ones.

Higher ticket value

Donors tend to increase their donation value for this campaign style due to the matching incentive, often playing with the multiplier pop up to see their effective impact.

Engage large donors

Major donors appreciate that their gift is working hard to leverage community donors. They may also like the benefit cause - related marketing brings for their brand or foundation. Use this as a positive sell to engage new potential large donors and re-engage current supporters.

Recent Giving Day Campaigns

Together We Are STRONGER

Date: 15th August 2019
Client: Community Security Group Victoria
Target: $200,000


Date: 20th August 2019

Client: AUSiMED Australia
Target: $400,000

4UP Day

Date: 24th June 2019
Client: Lighthouse Foundation
Target: $1,000,000

Double Impact Day

Date: 18th June 2019
Client: Ardoch
Target: $100,000

YHER Appeal

Date: June 2019
Client: YGAP
Target: $140,000

Bright Futures Appeal

Date: 16th June 2019
Client: Leibler Yavneh College
Target: $200,000

Educate Against Hate

Date: 7th May 2019
Client: Jewish Holocaust Centre
Target: $80,000

Stick With Father Bob

Date: 16th May 2019
Client: The Father Bob Maguire Foundation
Target: $200,000


Date: 6th March 2019
Client: MacKillop Family Services
Target: $200,000

Spark Of Life

Date: 6th December 2018
Client: Hadassah Australia
Target: $500,000

The Big Match

Date: 25th October 2018
Client: Big Brothers Big Sisters Australia
Target: $150,000


Date: 15th June 2018
Client: Sea Shepherd Australia
Target: $200,000

Reserve your day of giving now!