A 24-hour gamified fundraising campaign that engages a community of current and new supporters

A Giving Day is a two week, multi-channel campaign leading up to a 24 hour day of giving. Using gamification to incentivise donors over a short and intense time frame, a Giving Day has proven results in achieving your goal.
Raise more money
Acquire new donors
Engage major donors
Build excitement
Generate awareness
Motivate & engage supporters
Pledge or donate
Build team engagement
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Children’s Leukaemia and Cancer Research Foundation (CLCRF) held their inaugural Beat Child Cancer Matched Giving Day on November 15th and raised over $109,000 for the important cancer research they conduct.
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Alannah & Madeline Day was held on Tuesday 13 September, 2022. The Matched Giving Day was fundraising for the Alannah & Madeline Foundation. All donations over a 12-hour period were doubled to a maximum of $100,000.

How it works

Motivation

The major donor’s generous gift goes four times further with a 24 hour rush campaign. For every dollar the community donates, 2/3/4 matchers will each give a dollar. For example x4 a $25 donation will effectively be $100!

Excitement

The fast pace and short time frame causes a rush of donations at one time, allowing you to concentrate your marketing message into action.

Donor data acquisition

With the fast time frame and associated digital marketing campaign you can engage lapsed donors and acquire new ones.

Engage large donors

Major donors appreciate that their gift is working hard to leverage community donors. They may also like the benefit cause - related marketing brings for their brand or foundation. Use this as a positive sell to engage new potential large donors and re-engage current supporters.

Testimonials

“Firstly, thank you so much for yesterday and your support over the past few weeks with this campaign.

For your level of professionalism, service, and dedication, in making sure our campaign is successful as it was, we are sincerely grateful.

This was my first ‘mycause’ experience and I truly enjoyed working with you. So, thank you!”

     – Sharon, WIZO Vic team

mycause Giving Day services and products

Choose the solution that’s right for your charity, school or organisation.

Do it yourself (DIY)

Simple Giving Day page with matching, clocks and timers

Access to management portal

Site content and creation

Develop Giving Day website

Create and link champion pages

Giving Day gamification technology and management portal

Update and review and manage

Redirect or white label as required

Donor data reports

Project management

Dedicated Project Manager

Giving Day Strategy

Regular Work In Progress (WIP) meetings

Project Management platform

Templates and Guides

Managing donations and data tracking

Post campaign reporting and analysis

Reserve your Giving Day now!