Giving Day Campaigns

Matched Giving and Donation Match Fundraising Events

A Giving Day is a 24-hour gamified matched giving or donation match fundraising event designed to bring together a community of new and current supporters to:

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Generate awareness.

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Acquire new donors.

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Raise money to support your work.

How it works

Motivation

The major donor’s generous gift goes four times further with a 24 hour rush campaign. For every dollar the community donates, 2/3/4 matchers will each give a dollar. For example x4 a $25 donation will effectively be $100!

Excitement

The fast pace and short time frame causes a rush of donations at one time, allowing you to concentrate your marketing message into action.

Pledge or donate

A pledge is only processed if the campaign reaches its goal, proving that the community backs this cause—it’s all or nothing. Donations on the other hand are paid no matter if the target is reached

Donor data acquisition

With the fast time frame and associated digital marketing campaign you can engage lapsed donors and acquire new ones.

Higher ticket value

Donors tend to increase their donation value for this campaign style due to the matching incentive, often playing with the multiplier pop up to see their effective impact.

Engage large donors

Major donors appreciate that their gift is working hard to leverage community donors. They may also like the benefit cause - related marketing brings for their brand or foundation. Use this as a positive sell to engage new potential large donors and re-engage current supporters.

Recent Giving Day Campaigns

Canberra Recovery Appeal

Date: June-July 2020
Client: Hands Across Canberra
Target: $400,000

mycause.com.au/canberrarecovery

Here to Stay 2020

Date: 28th May 2020
Client: Hear and Say
Target: $200,000

hearandsay.com.au/heretostay

Give Share Care

Date: 17th June 2020
Client: St Kilda Mums
Target: $1,000,000

givesharecare.org.au

Paws 4 Kids 2020

Date: 22nd April 2020
Client: Ardoch
Target: $300,000

paws4kids.org.au

Reserve your Giving Day now!