Giving Day Campaigns
Matched Giving and Donation Match Fundraising Events
A Giving Day is a 24-hour gamified matched giving or donation match fundraising event designed to bring together a community of new and current supporters to:
Generate awareness.
Acquire new donors.
Raise money to support your work.
How it works
Motivation
The major donor’s generous gift goes four times further with a 24 hour rush campaign. For every dollar the community donates, 2/3/4 matchers will each give a dollar. For example x4 a $25 donation will effectively be $100!
Excitement
The fast pace and short time frame causes a rush of donations at one time, allowing you to concentrate your marketing message into action.
Pledge or donate
A pledge is only processed if the campaign reaches its goal, proving that the community backs this cause—it’s all or nothing. Donations on the other hand are paid no matter if the target is reached
Donor data acquisition
With the fast time frame and associated digital marketing campaign you can engage lapsed donors and acquire new ones.
Higher ticket value
Donors tend to increase their donation value for this campaign style due to the matching incentive, often playing with the multiplier pop up to see their effective impact.
Engage large donors
Major donors appreciate that their gift is working hard to leverage community donors. They may also like the benefit cause - related marketing brings for their brand or foundation. Use this as a positive sell to engage new potential large donors and re-engage current supporters.
Recent Giving Day Campaigns
Bright Futures Appeal
Date: 16th June 2019
Client: Leibler Yavneh College
Target: $200,000
Stick With Father Bob
Date: 16th May 2019
Client: The Father Bob Maguire Foundation
Target: $200,000
#Paws4Kids
Date: 6th March 2019
Client: MacKillop Family Services
Target: $200,000
Spark Of Life
Date: 6th December 2018
Client: Hadassah Australia
Target: $500,000
The Big Match
Date: 25th October 2018
Client: Big Brothers Big Sisters Australia
Target: $150,000
#SOS
Date: 15th June 2018
Client: Sea Shepherd Australia
Target: $200,000